In Crain's B2B Marketing Magazine, Rich Karpinski writes about the use of weblogs in business marketing.
The article cites Macromedia, iView Multimedia, Cape Clear Software, and Collaxa as companies using blogs to communicate with customers.
The article talks about the challenge of using a personal medium in a way that keeps the company's marketing message, and the value of using blogs to communicate with a human voice.
via Doc Searls.
Posted by alevin at April 15, 2003 04:59 PM | TrackBackAdina, Have you seen the wiki/blog community that Robert Lauriston is starting?
Given what I know about your interests in wikis and in blogs, you may want to examine this!
http://www.bloki.com
Posted by: Paul Terry Walhus on April 16, 2003 02:52 PM