Blogging as content management. "Blogging is about voice, content management suppresses voice."
(this relates to the earlier discussion about editorial control -- traditional content management is based on editorial approval workflow -- weblogs assume no or minimal editorial review)
John Robb -- users are in charge of content -- aggregation will make content management obsolete.
Moderator -- have we had an 8-year digression into front-end markup?
John Robb -- future of blog platforms -- add features: integrate with portals, LDAP for single sign-on, administration to handle communities of weblogs, limit MP3s, virtual domains; extensibility; verticals: customer services, web application functionality
Adam Weinroth sees small businesses and nonprofits filling a gap as low-end CMS
Bill French -- Blogging is just an use case of content management -- there are others -- brochure sites; group blogs; integrate OfficeXP and post-it notes. A federation of services built on xml standards; something so agile that it looks like a chameleon in a bowl of skittles.
Summary -- The difference between this panel and the others -- this panel is about content -- the other panels were about people. The people are more interesting.