Scott Jensen has an interesting paper on the impact of peer-to-peer networks on the entertainment business. Key conclusion: movies will be funded by merchandising and product placement, not ticket sales.
Key gap: the essay focuses on the distribution of corporate-created content, and doesn't address the "peer content" -- the blogs and indy bands who'll use the medium to bypass the corporate intermediaries.
Posted by alevin at September 12, 2003 10:09 AM | TrackBackProduct placement?! Ack! Phht!
See Johnny Depp in "Captain Morgan of the Caribbean"... Salma Hayek and Antonio Banderas in "Once Upon a Time at Taco Bell" and Salmita again in "The Frida Bandida"... Elijah Wood et al in "The Lord of the Rings: The Fellowship of DeBeers"...
Posted by: Prentiss Riddle on September 17, 2003 06:24 PM