Category: Social Software

The awkwardness of Social Networking systems has been discussed at length. The ease of making “friends” leads to nearly-random requests that are awkward to turn down, and to personal introductions that are less personal and less effective.
There’s one situation where the friction-free medium of Social Network systems reduces awkwardness. When you see someone with whom you’ve been out of touch, it is easy, and less awkward, to send them a note. In recent months, I’ve received notes from friends and former colleagues that I haven’t seen in years. The listing in a YASNS, plus the context of a blog, makes it less socially awkward to restart a conversation.

from Loosely Coupled Blog

One of the reasons why businesses want more agile IT is that today’s flatter management structures depend on giving greater autonomy to individual managers and workers. The trouble with traditional enterprise software is that it’s rooted in an organizational model that assumes a large bureaucracy shuffling documents around according to preset procedures. Whereas 21st-century business is carried out by delegating decision-making responsibility as far down the reporting line as possible. This doesn’t have to imply loss of management oversight, provided there’s a way of tracking and monitoring what’s actually happening at the end of the line (in truth, this is a far more realistic position than the command-and-control model anyway, which in spite of whatever the procedures manual actually prescribed, was always liable to subversion by individual acts of initiative, incompetence or rebellion.)

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Weblogs and wikis are very similar in some ways. Weblogs force the reader’s attention to new posts. Wiki denizens check “recent changes” addictively to see what’s been added or changed.
But there’s a key difference in genre. With weblogs, it’s considered bad form to revise. Blog readers monitor RSS feeds, and pounce when their newsreader tells them that someone has adjusted a story after publishing it.
Wiki pages are designed to be revised. Classic wikis, like Ward’s Wiki, and Meatball Wiki accrete and polish entries over time.
Weblogs foster amnesia. There’s a relentless push for novelty, at the expense of thinking more deeply about old ideas. This weblog really wants to be a wikiblog, so I can post new ideas, and then go back, add content, improve writing, add references.

Doc Searls muses about whether RSS is a good replacement for email. Doc hypothesizes that RSS is better because RSS is part of a “relationship.”
This misses some key differences between good email, bad spam, RSS, and social network tools.
Spam isn’t bad because it is unsolicited. Spam is bad because spammers deluge us with millions of unsolicited messages, and don’t let us get away.
RSS makes it a little bit easier to subscribe and unsub, but that was easy enough with responsible mailing lists. A good RSS interface is a little bit easier to manage than a mail-reader — because RSS content is transient — it doesn’t pile up the same way unread email does.
But signing up for an RSS subscription isn’t a “relationship”, any more than signing up for a magazine is a relationship. If the information flow is one-way, then it’s publishing or marketing, not a “relationship”
It’s possible to have “relationships” facilitated by RSS, but that only happens when the receiver talks back — clicking through to the source to comment or hyperlink or trackback.
The problem with Spam is that it’s unsolicited BULK email. The opposite of unsolicited isn’t targeted “Dear Adina” — it’s really and truly personal.
I received a wonderful letter of introduction from a friend and colleague the other day. He introduced me to someone he know, who had common interests, and might be a potential customer. The letter was unsolicited, but this was a good thing — it was serendipitous and welcome.
LinkedIn and its counterparts purport to improve the process of personal introduction. But often they make personal introductions worse, by replacing thoughtful individual notes with form letters that strip out the emotional and substantive context that makes one want to reply.
Spam is hostile. RSS and LinkedIn are merely impersonal. Subscriptions and form letters aren’t relationships.
Conversations are.

Reading about the latest in digital id standard proposals at PlaNetWork, and afflicted with the usual skepticism, well articulated by John Beatty.
I just don’t think that the big need is for universal single sign-on — whether we’re talking about corporate schemes, or touchier-feelier, better-intended open standards proposals from IDCommons and friends.
I think that there’s a big opportunity to develop design patterns for private and public spaces, supporting:
* progressive disclosure — create things in smaller groups, and share them with more people
* intimacy gradients — enabling groups to create more private and more public spaces
* easy group-forming, with socially congenial invitations
These design patterns are different from the more familiar:
* targeted marketing — a corporation snags your ID and tries to sell you stuff
* access control — how an organization restricts access to resources
I’m glad that someone is working on the standard for representing ID and enabling interoperability, and will be happy to use something standard when it exists.
I’m more interested in the design of the living room, front porch, and block party, than in coming up with a standard for front door locks.

Another Clay Shirky article that is fascinating, eloquent, insightful, and at heart, deeply wrong. Clay ponders the emerging mechanisms of self-governance in online game communities, and probes the differences with 3D communities.
One difference is that in the real world, we have a mechanism for changing the rules — it’s called legislation. This takes Clay to explore Nomic games, where changing the rules can be a move in the game.

Another big difference, posits Clay, is that in the online world, somebody else owns the server. At the end of the day the server owner can always pull the plug, so governance defaults to dictatorship. Clay explores models of server co-ownership, which would remove this barrier to self-government. In making citizenship a function of property-ownership, Clay is back with the Athenians and the US founding fathers, who found it self-evident that property-owners can self-govern, and others can’t.

Take the thought experiment a few steps forward; imagine a virtual world in which one can sell one’s server shares. Soon, game players down on their luck will sell server shares to refresh depleted life scores, entrepreneurs will amass oligopolistic ownership of the servers, and property control will be stronger than it is today, because the owners feel that they earned it by the divine invisible hand. Liberty, as political thinkers concluded in the physical world, is not a property of property ownership — it’s a property of being human.

In the long run, the solution to the problem isn’t collective ownership of servers — although that suggests some interesting and fruitful models. The solution to the problem is itself political. Denizens of virtual worlds can demand self-government, and can use the physical-world political system to get it. Think about it. A landlord doesn’t have the right to kill tenants at will (not since feudal times), nor to destroy a tenant’s furniture. If it is important to enough online game-players to demand tenants’ rights, this will happen. Big owners have the ability to buy physical-world government, but the oligopoly isn’t omnipotent — a large enough, vocal enough voting population can win a populist issue. It seems counterintuitive now — it might take a generation to make the point — but it could happen.

Clay rightly points out that a second scarce commodity is software and coding skill. The programmers can choose to unilaterally change the rules of the game. This is an artifact of the social system. Law-making is also a relatively scarce technical skill, but legislators are seen to be employed by the people. Programmers are currently employed by game companies. What if programmers were employed by game-players? Programmers would implement the rules that game-players wanted, or they’d be out of a job. Game-players will demand rules that guarantee easy wins, you might argue. It’s the same argument against democracy itself — government by the people will “naturally” result in bad laws. We use representative government to ensure some continuity, and avoid government by mob; similarly, programmers might be elected for a term, and voted out of office.
The scarcity of programmers and game platforms is an artifact of the immaturity of the games industry. Given a decade or more (think about how long it took for Linux to emerge and become popular), there may well be a set of free, open source game platforms, large populations of developers and power users, with open standards for virtual cities, virtual property, and scores. When this happens, communities or players will be able to move more easily. The condition of a game-player today is like a medieval serf, who is bound to his land (the virtual world), and has painfully few rights. A combination of changed economic conditions (greater mobility) and changed political beliefs (government by the people), could transform the relationship between players and game hosts, just as it did between rulers and ruled.

Clay’s conclusion that the solution to game world tyranny is only fractionally right, and misses deep principles about the nature of self-government. But, as usual, his articulate framing of the issues invites broader discourse, and thoughtful disagreement. Thanks as usual, Clay.

Talking to Jonas Luster a couple of weeks ago about the popularization of Social Capital and other social science concepts.
Jonas is frustracted that people confuse numbers of Orkut and Friendster connections with social capital itself. The problem, says Jonas, is that people mistake Friendster and other social networking sites for social capital. “We can not see Social Capital — we can only see its effects.”
Social capital is a measure of the strength of relationships and communities. It’s measured using factors including cohesion (would I lend you money or offer you my guest room if you were travelling), proximity (degree of separation) and density (do my friends know your friends).
But the Orkut/Friendster/weblog/wiki fans aren’t that far wrong, I don’t think.
Social network tools and structures are potential energy, and cohesion is kinetic energy.
New means of meeting and staying in touch — YASNS, email, weblogs, wikis, and meetups — give people more chances to create groups and build relationships.
We have a history of similar shifts. Cheap telephone connections let families stay in touch across distance. Television displaced vast quantities of social interaction, community-building, and cultural creativity with passive isolation.
Will today’s new tools have no effect, destructive, or constructive results for communities and connections?
I have an opinion. I have a company and several communities that communicate online often, and meet in person occasionally. I think the new patterns will give more people opportunities to strengthen ties across distance, and make in-person connections. When we lower the cost of networking, some of the connections are shallow, like Orkut friend requests, and some of them are deep, like the open source projects that power the internet.
Time will tell. We get to watch and participate.
p.s. Jonas also explained that there are two main ways to define social capital
* Robert Putnam, of Bowling Alone fame, sees Social Capital as an aggregate entity — a person or society can have strong or week social capital.
* Coleman sees Social Capital as being measured by the sum total of attributes — social prestige, family connections, business reputation etc.
The definition seems important if you’re doing social science research and want your numbers to add up, but they seem mathematically equivalent to me.

Socialtext is based on wiki which, which uses a model of collaboration coming from the world of agile software development.
Within a team, there is a level of trust. People want to be able to work together quickly, with few barriers. If someone makes a mistake, others will rally and correct it. The capabilities of the team as a whole is greater than the sum of the parts, so it’s great to be able to get contribution from everyone. People are working quickly, in short iterations. It’s important to be able to contribute quickly, with as few steps and interruptions as possible.
The original wiki model was fully open to the public. Socialtext supports public wikis, which are fully open, and private wikis, which are open to members of the team.
Larger organizations require a more sophisticated model than “public” or “private.” There are models to draw on from Christopher Alexander, an architect whose work on “pattern languages” describes the design patterns in the physical built environment, ranging in scale from rooms, to houses, to streets, to neighborhoods and cities.
Alexander writes about an “intimacy gradient”. There are some areas in a house that are public — the front porch; areas that are indoors and public — the living room; and areas that are indoors and more private — bedrooms and bathrooms.
The design opportunity is to create livable, workable, more-public and more-private spaces, using a “social software method” that focuses on helping people connect and collaborate with people in the least restrictive, most appropriately trusting way.
This is a different design philosophy than the traditional methods for setting levels of privacy. The underlying traditional assumption is that information should be available, and users should have privileges, on a “need to know basis.” Individuals should have as little information and as few privileges as they need to do their jobs.
The goal of a tool for group work is to be able to restrict access with as much control as possible. Content and privileges should be controllable at a highly granular level. A work process should be clearly defined, to determine what users should have access to what information, and a given stage of a process.
This methods depend on a highly-structured, formal process. Analysts and administrators need to carefully define the types of information, to parcel out privileges, and to be able to monitor information access.
These processes and assumptions are right for some environments, and wrong for many others. If an organization needs a highly structured, controlled, restricted process, then Socialtext is probably not right for that need.
Many knowledge workers overuse email, because that’s the only way they can get the kind of rapid, flexible communication that’s appropriate for the collaborative work they’re doing.
Socialtext is seeking looking to add more layers to the “intimacy gradient”, without recreating the highly structured collaboration tools that exist today.

There’s a class of private conversation thats an alcove in a broader, more conversation.
You develop ideas in exchange with someone, and those ideas are shared by blog or wiki. The social convention is to credit the blogmuse, and the source of conversation (in person, on IM or IRC channel.
Like many social interaction, the norm is based on give and take. It would be unfair for one party to interview another and continually post the results. It is normal give and take to share ideas, credit sources, and put the ideas out in public as material for further conversation.
The traditional muse is female, the artist is male. The physical beauty of the muse inspires the artist to create. The muse is a model, not a collaborator.
The blogmuse is any gender, and the conversation is the inspiration. The ideas are created collaboratively. Who blogs is a matter of the day.
The tensions of authorship and inspiration are more relevant in weblog form, which is individually authored, than wiki form, which is group authored. Although wikis are not necessarily public domain — some wikis have collective ownership of content, without permitting wholesale copying and repurposing elsewhere.

I’m slow to read the wonderful posts of Sebastian Paqet and John Udell. Their stuff has so many insights and links down interesting avenues for exploration that it requires time and focus to reflect on the ideas and to meander down the paths.