Why would someone build a model of the starship Enterprise in legos?
Because of micro-fame, says Tom Coates. On the internet, everyone can find the 15 other people who are interested in the same obscure hobby.
“There’s now an audience for the strangest and smallest little projects. All the disconnected people around the world who might find a Lego Enterprise cool are suddenly connected up. It’s worth making that tiny little thing you thought would be quite cool once, it’s worth writing the dumb ideas down that you thought no one would ever listen to. Because the odds of finding people who will care about them, will gel and relate to you, will celebrate your idea or project and make you famous (tiny-fame, micro-idol), is radically improved. The future will be full of dumb projects, tiny ideas, silly concepts – each celebrated by their own bespoke fan-base… And human creativity will have taken a massive leap forward…