Blogging as content management. “Blogging is about voice, content management suppresses voice.”
(this relates to the earlier discussion about editorial control — traditional content management is based on editorial approval workflow — weblogs assume no or minimal editorial review)
John Robb — users are in charge of content — aggregation will make content management obsolete.
Moderator — have we had an 8-year digression into front-end markup?
John Robb — future of blog platforms — add features: integrate with portals, LDAP for single sign-on, administration to handle communities of weblogs, limit MP3s, virtual domains; extensibility; verticals: customer services, web application functionality
Adam Weinroth sees small businesses and nonprofits filling a gap as low-end CMS
Bill French — Blogging is just an use case of content management — there are others — brochure sites; group blogs; integrate OfficeXP and post-it notes. A federation of services built on xml standards; something so agile that it looks like a chameleon in a bowl of skittles.
Summary — The difference between this panel and the others — this panel is about content — the other panels were about people. The people are more interesting.
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