On the other hand, Ross Mayfield alleges that the blog echo chamber gathers and amplifies the fittest memes.
* Blog-communities collect conversation, making it easy to form and find groups of people with similar interests.
* Blog amplifiers like Technorati and Daypop make popular memes audible above the noise. In political and organizational contexts, these tools and techniques will be powerful ways to get a zeitgeist check.
Popuar ideas are “fit” by the chosen evolutionary metric. But not all loud ideas are valid. Millions of Americans believe that Saddam Hussein was behind September 11, and that the terrorists on the planes were Iraqis. Doesn’t make the ideas true.
The zeigeist amplifiers make good counsellors but bad dictators.