The conversation at BlogHer is about how and whether to break into the Technorati 100. This misses the point of the Long tail— what makes the Blogosphere different from the mainstream media. You can aim to be a top celebrity. Or you can be an authoritative voice on an important topic, and be the media for an important issue. The blogosphere isn’t just about celebrity, it’s about subcommunities.
Adina,
I agree with you – the point is to write something great, not just who is on the Top 100. Some topics or areas just don’t have gazillions of people interested in it, but are very very influential and important nonetheless.
Dave